Social Media & Editorial Content Manager

Berlin, Germany expand job description ↓


About Clue

Clue is the world’s fastest growing period tracking and fertility app. We are a 55-person, VC-­backed startup based in Berlin. Every month, millions of users track data about their bodies in Clue’s iOS and Android apps. With every data point, Clue users gain knowledge about their own health, impact the entire community of Clue users, and advance reproductive health care globally. Here’s some media coverage about us. We at Clue are committed to a culture of inclusivity and mutual respect.

Social Media & Editorial Content Manager

Clue is looking for an excellent individual to help us grow our digital presence as a publisher of accessible, scientific, and empathetic information about menstrual and reproductive health. You can read more about our publishing efforts here and here.

This role is at the intersection of editorial (at Clue, the Publishing team) and growth (at Clue, the Audience team). You’ll help bring Clue's content to millions of people, and work with a passionate, creative team that cares deeply. Our mission is at the center of everything we do. What we publish is driven by the unique value we think we can provide, not by top-down “growth hacking” goals.

Roles and responsibilities

  • Manage and own the calendar and day-to-day production of Clue content on and Clue’s social media channels
  • Act as primary copywriter and producer for social media and other emerging channels
  • Set and enforce deadlines and processes, working with an in-house team of writers, designers, and video producers
  • Juggle many stakeholders, campaigns, and initiatives that interact with social, from app growth to SEO to customer support to brand campaigns
  • With the Audience team lead, develop and execute an audience development strategy to foster engagement and growth of our audience
  • With the Publishing team lead, develop, refine, and translate Clue’s brand and unique voice to social media, newsletters, SEO, the homepage, and other emerging platforms
  • Test and constantly update a set of best practices for engaging audiences on each channel
  • Monitor trends in audience, growth, performance
  • Monitor user feedback

Desired skills and qualifications

  • You have proven editorial judgment and a journalistic sense of ethics. You know what to do to get clicks, but you won’t always necessarily do it.
  • You are comfortable with setting and enforcing deadlines, and have a sense of when and how to be flexible.
  • You are detail-oriented and strategic.
  • You are a writer.
  • You can comfortably analyze data, while also being fun and innovative enough to put together an Instagram Story that’s in line with the brand.
  • You have a proven track record of success finding new audiences.
  • You have excellent leadership, management, and interpersonal skills.
  • You have 2 -3 years’ experience at an editorial (news/magazine) operation and/or in producing/writing editorially-rigorous branded content.

Application requirements

  • Please briefly tell us why you’re a unique fit for this role, and include one or two suggestions for how Clue can strengthen our content and social media presence. (Two or three paragraphs, maximum.)


At Clue, we offer everyone a competitive salary and participation in our all-employee option pool. We believe in providing our team with little extras that are high quality and meaningful. For example, we currently give everyone opt-in access to free private sessions from a qualified professional coach on a weekly basis, have plenty of healthy snacks and a fancy coffee machine. We also offer free yoga classes once per week and have two team catered meals per week.

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